SAF

Topic: Company logo.

Elements: In a perfectly symmetrical design, the element of the tree appears, which proportionally and in perfect balance shows us the different parts. The roots in the ground, the part invisible to the eyes, and the top outside and visible where you can see the leaves of different colors referring to the different seasons of the year; orange in spring, green in summer and blue in winter.

Style: Figurative

Symbolism: The mural links the land with the sector that the company is dedicated to, the application of technology to agriculture in order to improve water efficiency.

Ordered: Individual.

Historical context: The application of computer technology in the agricultural sector, a sector traditionally far from new technologies, today allows improving the availability of time and the efficient use of water. In 2015, water arrived in Verdú through the Segarra Garrigues Canal, and this allowed a great transformation in agriculture; dryland cereal, vines, almond trees and also with the introduction of new crops such as pistachios. Optimizing the resource of irrigation water in different crops, at a time when water is a very scarce resource, is important to value and take into account.

Curiosities: The design corresponds to Gemma Bullich, from the family business and later the ceramist Enric Orobitg produced it in ceramics. Orobitg produced three more reproductions, of smaller dimensions, for the company’s headquarters.